- Bayern's Kompany calls for game cap for players amid strike talks
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- Cambodian opposition figure in court on incitement charge
- Kimchi threat as heatwave drives up South Korea cabbage prices
- UK economic data delivers fresh blow to new govt
- China to 'gradually resume' seafood imports from Japan after Fukushima ban
- India minister blames dam release for flooding
- O'Rourke strikes early for Kiwis as Sri Lanka trail by three
- Israel pounds Lebanon's Hezbollah after device blasts
- Revolution or mirage? Controversy surrounds new Alzheimer's drugs
- Ashwin's 113 powers India to 376 in Bangladesh Test
- Biden opens home to 'Quad' leaders for farewell summit
- Sally Rooney returns with 30-something questions
- Wallabies sense 'massive' chance to upset All Blacks
- Taiwan questions two in probe into Hezbollah pagers
- Viral Korean Olympic shooter scores first acting role as assassin
- Farrell set for 'challenge' of downing Bordeaux in Top 14
- Springbok Etzebeth diverts attention from looming caps record
- Inter on a high ahead of Milan derby as Napoli face Juve test
- Bank of Japan leaves key interest rate unchanged
- Asian markets track Wall Street record to extend global rally
- Guirassy and Anton to return to Stuttgart with new side Dortmund
- Marseille bidding to continue 'almost perfect' Ligue 1 start
- Arnold quits as coach of Australia men's football team
- Harris and Oprah hold star-studded US election rally
- Allies to remember failed WWII parachute operation
- Perez leading new-look Villarreal charge against leaders Barca
- Man City face Arsenal in Premier League title showdown, Postecoglou under pressure
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- How plastic pollution poses challenge for Canada marine conservation
- Scientists track plastic waste in pristine Canada marine park
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- Japan inflation firms to 2.8% ahead of BoJ rate decision
- Russia's Kadyrov accuses Musk of 'remotely disabling' his Cybertruck
- Titan sub had to abort a dive days before fatal implosion: testimony
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Mac computers could ride AI wave or be left behind
Forty years after igniting a PC revolution, Apple's Mac is stronger than ever and could reach new glory due to AI computing -- or be left behind.
Apple launched the Macintosh in 1984 with a history-making television ad pitching the machine as an anti-establishment blow against a dystopian future.
The computer, referred to simply as a Mac, won fans with user-friendly features such as a graphical interface, clickable icons, and a mouse.
"The influence of the Mac is massive," Futurum Group research director Olivier Blanchard told AFP.
"Every laptop and every PC (personal computer) has tried to emulate the Mac and its success."
Macs became the preferred choice for Apple fans along with artists, film makers and other creative professionals.
Windows-powered computers, however, dominated business workplaces with lower cost machines that synced with ubiquitous productivity tools like data-bases or spreadsheets made by Microsoft and others.
More recently, Apple has been making inroads in business, getting help from iPhone lovers using their smartphones for work and Macs becoming more compatible with programs used on the job.
The Mac's market has expanded to "basically everyone," Dag Spicer, senior curator at the Silicon Valley Computer History Museum, told AFP at an exhibit to mark its anniversary.
"A lot of the advertising and marketing is directed at making people feel special for buying a Mac," Spicer said.
"You know -- be a rebel, be an outsider, fight the system, even from the first 1984 ad."
Even Apple's soon to be released "spacial computing" headgear, the Vision Pro, plays up work-related uses -- and its compatibility with the Mac.
"Apple is doing more to get into businesses," said Creative Strategies analyst Carolina Milanesi.
"It is clear that with Vision Pro they want to get into the enterprise space, and they linked the Vision Pro to the Mac."
- AI PC Age -
The Mac's 40th birthday comes when the global PC market has sagged with the rise of smartphone lifestyles.
But it is being reinvigorated by remote work trends as well as keen interest in upgrading to machines tuned to handle AI computing, according to analysts.
The PC market for years now has been iterative, with incremental improvements that weren't sexy and gave users little reason to upgrade, according to Blanchard.
"AI is a once-in-a-generation change in the PC market," Blanchard told AFP.
"PCs are about to become much more powerful and easier to use, putting generative AI capabilities we saw out in the cloud right on the PC."
Blanchard likened the change to suddenly having a team of experts on your computer to help with whatever is being worked on.
Data used for AI will remain on PCs, keeping it protected and saving cloud computing costs, he added.
- AI Mac? -
PCs with the muscle to handle AI workloads on device will tap into a hot trend people are keen to exploit, and Apple has already taken to designing its own custom chips, the analyst noted.
"Just because Apple doesn't talk about generative AI, don't think they are not going to be playing in that space," Milanesi said.
Apple is expected to put its spin on AI computing the same way it put its world-changing spin on the smartphone.
Apple already uses AI in its camera, Siri digital assistant and more.
While Apple appears to be lagging behind in the AI race, it is likely quietly designing its own computer chip for "AI Macs," according to analysts.
The overall PC market and Mac's share of it are poised to grow, even though Apple machines are at the high end of the price range, according to Milanesi.
"There is definitely more opportunity for Apple than people give them credit for," Milanesi said.
When an AI Mac arrives, expect it to be tied to Apple's "ecosystem" where Apple can control experiences and make money from offerings, according to analysts.
"If Mac doesn't become an AI Mac in the next year, Apple will be facing some questions," Blanchard said, adding he believes Apple will play a unique role in the market.
"AI is literally everything; Apple can't get around that."
F.Moura--PC