- South Korean cult-horror series 'Hellbound' returns at BIFF
- Nepalis fear more floods as climate change melts glaciers
- Honduras arrests environmentalist's alleged murderer
- Padres pitcher Musgrove needs elbow surgery
- Supreme Court lets stand rules to curb mercury, methane emissions
- Boston beat Denver in NBA exhibition season opener, but Jokic says omens are good
- Chagos diaspora angry at lack of input on islands' fate
- Biden says 'not confident' of peaceful US election
- US trade chief defends tariff hikes when paired with investment
- Lukaku stars as Napoli beat Como to hold Serie A top spot
- Ohtani set for MLB playoff debut as Dodgers face Padres
- Pogba's drug ban cut to 18 months from four years
- Devine leads New Zealand to big win over India in Women's T20 World Cup
- Bosnia floods kill 16 people
- EU court blocks French ban on vegetable 'steak' labelling
- Prosecutors seek dismissal of rape charges against French rugby players
- Meta AI turns pictures into videos with sound
- Bolivia's Morales says claims he raped a minor are a 'lie'
- MLB Reds hire two-time champion Francona as manager
- Daniel Maldini receives first Italy call-up for Nations League
- US dockworkers return to ports after three-day strike
- Ancelotti points finger at Madrid's 'lack of intensity'
- Haiti reeling after 70 killed in gang attack
- Five Czech kids in hospital over TikTok 'piercing challenge'
- What happens next in Iran-Israel conflict?
- Country star Garth Brooks denies rape accusations
- Stubbs hits maiden century as South Africa make 343-4 against Ireland
- DR Congo to begin mpox vaccination campaign Saturday in east
- Odegaard injury has forced Arsenal to be 'different', says Arteta
- Ratcliffe refuses to guarantee Ten Hag's Man Utd future
- Meta must limit data use for targeted ads: EU court
- Mauritius to hold legislative election on November 10
- Britain qualify for America's Cup final after 60-year wait
- IMF asks Sri Lanka to protect hard-won gains
- Morata returns to Spain Nations League squad after injury
- Irish regulator to probe Ryanair use of facial recognition
- Public allowed to see video evidence in France mass rape trial
- US hiring soars past expectations in sign of resilient market
- Under-fire Ten Hag 'together' with Man Utd hierarchy
- Guardiola talks of Man City love affair as financial hearing rumbles on
- De Bruyne out of Belgium Nations League squad
- Japanese trainer Yahagi hopes Shin Emperor achieves 50-year-old Arc dream
- UK's Starmer hails 'landmark' carbon capture funding
- As EU targets Chinese cars, European rivals sputter
- Bosnia floods kill 14 people
- Tennis world number one Swiatek splits with coach Wiktorowski
- Liverpool share responsibility for Nunez goal drought, says Slot
- Top EU court finds against FIFA in key transfer market ruling
- Top seed Sabalenka stunned by Muchova in Beijing last eight
- Tsitsipas gets revenge against Nishikori at Shanghai Masters
NY Times hits 10 mn-subscription mark amid growth spurt
The New York Times reported Wednesday that buying The Athletic had helped power the paper past its 10 million-subscription target years in advance, and the company is now aiming to grow by millions more subscribers.
The paper has been trying to diversify its offerings and has successfully launched subscriptions to cooking recipes or to a games platform structured around crossword puzzles.
CEO Meredith Kopit Levien said the $550 million acquisition of the sports news platform The Athletic announced in January had pushed The Times past the symbolic 10 million subscription mark.
However, the company believes it would have reached that milestone well before its self-imposed 2025 target "on an organic" growth basis.
The Times said it now aims to have at least 15 million subscribers -- not subscriptions -- by the end of 2021.
Subscriptions would reflect a higher number as some readers pay for several of its products, but the company said it will begin reporting the total of individual subscribers.
The last target, 10 million, set in 2019, was for subscriptions.
Before the acquisition, the New York Times had ended 2021 with 8.78 million online and paper subscribers combined, a figure up 16 percent with a push from products not directly related news.
The Times announced Monday it had bought Wordle, the phenomenon played by millions just four months after the game burst onto the internet.
The company is looking healthy, with a growth of subscriptions and newspaper sales of 23 percent in the fourth quarter year-on-year, and 26 percent for ad revenue.
The Times has been among the rare legacy newspaper firms to maintain growth as readers turn to digital news, and has been focusing on online subscriptions for its news and related products.
After suffering for a long time from the decline in sales and advertising revenues of the print editions, the daily newspaper has managed to stabilize its situation.
Sales of the print newspapers fell by only 2 percent in the fourth quarter, while advertising revenues jumped by 33 percent.
M.Gameiro--PC